Facebook devours Twitter – a simple strategy…

On September 19, 2011, in Technology, by Administrator

Facebook is about to eat Twitter for lunch. I’m slowly recognizing that more and more of my activity is migrating from Twitter to Facebook. I’ve also been wondering if Apples upcoming IOS 5 integration with Twitter is a strategic mistake on Apple’s part? What will it take for Facebook to finish Twitter off? Here’s my lists of recommendations of what to do and not do.

Give me a separate “subscribed” news feed – I want to be able to toggle back and forth between people I am subscribed to and people I am friends with in my newsfeed. An integrated view is nice, but sometimes I just want to see my friends and vice versa.

Public Subscribe Button – I already have a button for follow me on Twitter and a button to friend me on Facebook. What we need now is a Subscribe to my public Facebook feed button. It should allow folks to easily subscribe vid Facebook.

Default responses to site discussions via Facebook to “public” – Imagine the community engagement when people bring their subscribers to the discussion via promotion through their public feed.

Stop Auto-generating friend lists – I like the ability to generate custom lists to categorize my friends, but honestly I really only feel the need right now to have two lists. Friends and subscribers. That said, I’m overwhelmed at all the lists Facebook has auto-generated for me. I want to shut that feature off. I don’t need lists for where I live, where I went to school, where I’ve worked. It is almost like getting flogged for having too diverse a social graph.

Search baby, search – Real-time and historic search of my newsfeed and the overall public stream equals absolute killer feature. Facebook will have Twitter (which has never managed search well) and Google trembling.

Integrate subscribe concept into Pages – I’d like a more discreet ability to add page content to my newsfeed. Currently, you can “like” a page and it will show up in your stream, but it also shows up in your profile. It would be nice to have an ability so subscribe to a page without public disclosure or (implied) endorsement of the page.


4 Responses to “Facebook devours Twitter – a simple strategy…”

  1. Lee Byron says:

    This is great feedback, Matt.

    If you wish to have public subscribers, you can now do that! Only people who want public subscribers have this button, and you can turn it on for yourself at – You can also control who can comment on your “Public” posts. While the default is just your friends, you can turn this up to allow your subscribers to comment as well.

    The auto-generated friends lists are new, so we’re still collecting feedback on how people use them. While use has been positive so far, I appreciate your feedback that you find them confusing. If you never use them, they will stop appearing in your navigation. You can also manually remove them by hovering over the item in your navigation, clicking the pencil and then choosing “Hide”.

    We’re hoping that the Close Friends list and other smart lists can help you tune in on just the friends you care about when you feel the number of your subscriptions are overwhelming. We understand that only the most active users have this problem of too many friends and subscribes, which is why this feature will naturally disappear if you choose not to use it.

    • Administrator says:

      Thanks for the response. The Subscribe button I am looking for is something I can post on my blog and other external sites. Functionality would be similar to the “Like” button. Can’t see where that exists yet? I’ve seen the one on my Facebook profile page, but that requires the user to be linked to my profile page and then hit subscribe. Would be good to automate the process a bit more.

      Great insight on hiding the automated friends lists. I hadn’t figured that part out yet. I’m sure I will start creating more lists over time, but found that not to be confusing, but overwhelming. Too many lists to pick from defined too granularly.

      Regardless, great to have Facebook involvement in the conversation and pointing out some useful stuff I’d overlooked as well as insight into how some of the features will evolve.

  2. Bob Gourley says:

    Matt thanks for the insights, that made me think. Overall, I think there will be huge demand by the masses that will keep Twitter growing, as long as Twitter keeps innovating and not getting smarmy with ads, of course. I go hot and cold on Facebook. Seems like it will be with us forever, but they are getting slow to innovate now, don’t you think?

    I would like to see a similar post from you on Google+ Any thoughts there?

  3. Chris Cronbaugh says:

    “Public Subscribe Button” – if you mean a button where other people, who aren’t your friends, can subscribe to your public tweets, then that already exists.


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