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From Obscurity to Mainstream in One Click

On November 24, 2007, in Technology, by Administrator
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This is a great example of individual empowerment and how the Internet can drive success…

Nick Haley took just 30 minutes to pluck the Brazilian band CSS from obscurity and hurl it into the national spotlight.

In September, Haley paired the band’s dance-pop song “Music is My Hot, Hot Sex” with his 30-second amateur video, displaying the capabilities of Apple’s new iPod Touch.

The video ends with the lyrics, “My music is where I’d like you to touch.”

“I was like, ‘This song is too perfect,’ ” said Haley, 18, by phone from the University of Leeds in England, where he studies politics. “It’s punchy, loud, fast and naughty.”

Marketers at Apple headquarters in Cupertino were so impressed with the song selection and YouTube video, they arranged for Haley to travel from England to Los Angeles, where he helped advertising executives at TBWA/Chiat/Day produce Apple’s newest iPod television commercial. [Link —>]


 

1 Response » to “From Obscurity to Mainstream in One Click”

  1. Bob Stratton says:

    This is hilarious, given that my recently purchased Zune has a CSS video pre-installed.

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