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Where iTunes runs into trouble

On October 17, 2007, in Technology, by Administrator
2

Let’s say I want to buy the new “She Wants Revenge” album, so I decide to do a comparison between iTunes and the Amazon MP3 store. On iTunes the tracks are only available in DRM form at a cost of $7.99 for the album, which is a great value for a 13 tracks. On Amazon, I can get the same 13 tracks for $8.99 in a higher bit rate and no DRM.

I hate DRM enough that $1.00 premium is worth it to me for the higher quality and no DRM. Given I like to access my music collection from multiple computers, I’ve already maxed out my 5 authorized systems on iTunes. That means if I buy the album from Apple, I’ve got to listen to it on the five machines that have been authorized. If I am heading out the door with my MacBook, I can’t bring this album as it isn’t authorized on my iTunes account.

This is a no brainer for me and as a shareholder of Apple, I hope they accelerate the iTunes Plus program so that I can continue to give them my business. Tonight, my $8.99 goes to Amazon.

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2 Responses to “Where iTunes runs into trouble”

  1. Manu Ullas says:

    Very very very true.

    But the funny thing is that the absence of a few extra mouse clicks in iTunes turns people into “iTunes is convinient”-touting zombies. $1? What the hell do you do with one dollar! Oh well, I could save a few mouseclicks, it’s sad, but then I think Amazon has taken a step in the right direction with the new store. It may be a few more click clicks here and there, but if you find the music you like at better quality and no DRM, its definitely worth it.

    Convinience. That’s the key. iTunes holds the convinience factor. If amazon released aLotOfTunesForaLotLesser maybe people will start to see that 8.99 is greater than 7.99. And convinience and a swishy interface isn’t everything. You need value for money as well.

  2. John says:

    I agree completely.

    Why doesn’t Apple realize that you can simply write that album to a cd, re-rip it to mp3 and in 20 minutes you have DRM free copy? I understand you lose quality and it’s time consuming, but it’s a no brainer. Anyone can do it without downloading any fancy software!

    I’ve made about $20 in purchases from iTunes since the store opened and within a couple days I’d spent that at Amazon simply because of the lack of DRM.

    Apple’s going to have a hard time moving forward now because the industry doesn’t like their hold on the market. They should have worked on the DRM issue much sooner to avoid this pitfall.

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